In conversation yesterday with some friends the issue of ‘why have you got a website?’ came up. A number of answers were suggested:
This then spawned another question; what do you want people to do when they get to your website?
Four answers came up:
So there’s your challenge for today:
What is the purpose of your website?
What do you want people to do when they’ve read your web copy?
Tomorrow there’ll be another challenge!
Sign up to our FREE data service and get your free reports, tips and information that will help you get your message across in writing.
You can also find us at Inside News