One of the biggest stumbling blocks people have about social media is that they don’t know what to post. Nobody wants to see a picture of your lunch (unless you happen to be a star chef) or see an endless stream of selfies. When you’re running a business people don’t want to be sold at all the time, but they do value useful information.
Over the years we’ve developed a range of different types of post that we mix and match for clients (and for ourselves, of course). Here are a dozen ideas to give you a little inspiration.
- Share a link to your blog: I like to take a quote (or soundbite) out of the blog that stands alone, but is sufficiently intriguing to get people to want to click the link to find out more.
- Give your opinion: You are what makes your business unique so your take on an issue is a useful way to help people get to know you, while sharing knowledge at the same time.
- Ask a question: This is aimed to get people to think about a specific aspect of something that will help their business.
- Share someone else’s blog: I always add a comment saying why I’m sharing this particular blog post. It’s good to be a curator as well as an expert in your own right.
- Give tips: Run a series of tips, short and sweet, not too complicated, but always adding value for the reader.
- Share an image: If you’ve got an image that appeals to you, share that and comment on it and why you like it.
- Give useful advice: If there’s something you’ve always found handy to know, share it. People appreciate you sharing!
- Post your latest testimonial: I don’t know why we’re all so reluctant to do a bit of boasting about our talents, but when someone else says you’re good, that holds a lot of water! You might add a comment about the client’s business too and give them a boost at the same time.
- Create an infographic: With free tools available like Canva, it’s easy to create a short ‘how to’ process on an infographic.
- Record a video: It doesn’t have to be long, in fact, it’s better if it isn’t! A 30-90 second video with some useful information or your opinion on the latest news or industry development is plenty. Your mobile phone is almost certainly good enough to do the job too – my advice is to get a little tripod to keep the camera stable.
- Build a slide show: If you put your ideas onto PowerPoint, you can record a voice over and save it as an MP4 – creating a smart, narrated, video show.
- Share your latest win: Whether that’s a new contract, a new product or some great feedback. It helps people to get a feel for your business.