If you don’t know you have a problem it’s impossible to fix it! However, that’s the situation that most website owners (and many web designers) are in.
What am I talking about? Well there are two things that you need to know about web copy:
Most people are aware that the message needs to be compelling – although there are plenty of people who don’t know what constitutes ‘compelling’!
Few people don’t realist that it doesn’t matter how good the message is if the web copy is in the wrong place, if it’s the wrong size, the wrong colour or fighting for attention with lots of other stuff.
To make your web copy really work you need to have cracked both of these.