Are memorable ads the way to get sales?

If people don’t remember your ads then you’ll probably get fewer sales, but a really memorable ad has to do more than stick in the memory of your reader (or viewer) – it needs to remind them of your product. Think about the ads you’ve seen in...
Emarketing secrets

Emarketing secrets

Joining telemarketing and direct mail as effective ways to reach potential clients is email marketing. However, there are a lot of misconceptions about what makes a good email campaign. Here are a few things to think about before you launch your next email marketing...
Emarketing secrets

Do it now!

Do you know what you want people to do when they’ve looked at each page on your website? Every page should have a purpose, whether that’s to send the reader to another page with more information or to contact you by phone or email, or fill in a form,...
Emarketing secrets

7 top tips for creating ads that work

Advertising costs money – so why is it that so many people waste their money by creating ads that are ineffective, boring, and don’t have any focus? Before agreeing to advertise, whether it’s in a publication, online or in the broadcast media, think...
Emarketing secrets

7 things you should know about headlines!

I’ve been banging on about headlines a lot lately – so I might as well continue the trend here! Most people think a headline is something found in a newspaper or magazine – but headlines should be on every written communication you create. That...