by lesley | Apr 8, 2011 | Website copy
Knowing what your message is, who your readers are and what they want is a great start, but then you need to write in their language. Before you start rushing off to find out how much it will cost to translate your site into Greek, Dutch and Swahili, stop! ...
by lesley | Apr 4, 2011 | Readability
I wish I had a pound for every website I’ve visited that starts with ‘We’ – and then continues to ‘We’ all over their website in paragraph after paragraph! I know we’re all proud of what we do – but, as a potential...
by lesley | Apr 3, 2011 | Marketing
This is your third step on the journey of writing the right thing for the right audience! Today we’re going to look at what people want. Now you’ve got your message honed and you’ve identified at least one target audience, you need to know how to...
by lesley | Apr 2, 2011 | Readability
When you’ve cracked the message and got that polished to a shine, you need to know who you want to get it. I hear lots of people saying ‘Anybody’ or ‘Everybody’ – and I know of services and even products that do have a very wide...
by lesley | Feb 7, 2011 | Blogging
You don’t have to write to be able to blog; if you’re more comfortable talking then do a podcast or video and load that instead. If you do decide to write don’t ramble, keep it focused, make your point, stop when you’ve done that. If...
