by lesley | Feb 20, 2012 | Marketing
There’s one subject that we can all be guaranteed to know about in great detail – ourselves! If you’re a business owner then the extension to that is your business – you know everything there is to know about it, especially if you started it...
by lesley | Oct 24, 2011 | Website copy
On the face of it, that may seem like a really stupid statement – how can anyone know too much? However, when it comes to writing commercial copy for your business, most of us know far too much to be able to present our offering effectively to a potential...
by lesley | Oct 17, 2011 | Writing a book, Writing Skills
This is a guest post by my friend and writing colleague, Jo Parfitt. I’ve recently read her new book and loved it so much I wanted to let my readers know about a book full of Sunshine! Same, but different As an author, I know how hard it is to write a book. I...
by lesley | May 9, 2011 | Blogging, Writing Skills
Last month I blogged almost every day and I chose to use the blog to share my knowledge and hope that readers found that useful. I’ve had a week or so ‘off’ and now I’m back on a slightly different tack. The next batch of blogs will be my...
by lesley | Apr 21, 2011 | Writing Skills
When you’ve written a piece of copy the best person to edit it isn’t you! However, if you don’t have a handy editor around you’ll need to at least review it. To gain a little perspective leave it as long as possible after having written it, but...
