The 7 deadly sins on your website

The 7 deadly sins on your website

It’s astonishing how few people actually THINK about their website visitors when they’re planning out their websites.  That’s why many websites don’t work; they’re focused on the website owner not the potential customer! Try and put...
Are you writing in your voice?

Are you writing in your voice?

When you write your marketing material your primary focus is likely to be persuading people to buy your stuff – whether that’s on your website, a flyer or a newsletter promotion and especially when you’re writing email or direct marketing material....
Writing so people understand – without effort

Writing so people understand – without effort

We all do it – and we end up confusing our friends, family, sometimes our customers, but how many potential clients have we lost because of it? What am I talking about?  Jargon, acronyms and other words that are specific to our business.  I think we all talk at...
Is the writing muse in today?

Is the writing muse in today?

When you are writing to promote your services it can be as big a mountain to climb as writing a novel if you don’t know where to start.  Many people can’t get started, some start to write and then delete their efforts – several times (the equivalent...
Do you know too much?

Do you know too much?

There’s one subject that we can all be guaranteed to know about in great detail – ourselves!  If you’re a business owner then the extension to that is your business – you know everything there is to know about it, especially if you started it...