The truth about becoming an author

The truth about becoming an author

There’s more to becoming an author than planning and writing a book.  There are lots of decisions that you need to make – these are a few things to think about. Is there a market for this? While everyone wants to stand out and be unique, if no books are listed...
How to write a book

How to write a book

There’s a well-known saying that everyone has at least one book in them.  If you’re running your own business or a specialist in a particular area, you’ve definitely got the information in your head to create a book. Then the challenge of getting the book from being...
From business owner to guru!

From business owner to guru!

Yes, I know – you hate that word ‘guru’.  It’s sadly overused.  Perhaps ‘expert’ would sit better with you (although the dictionary does include ‘mentor’ and ‘acknowledged leader or expert’ in the description under guru). So how do you move from business owner...
You don’t have to write a book …

You don’t have to write a book …

Just because you know stuff doesn’t mean you have to become an author, so why do so many marketing people recommend writing a book as a promotional activity? Being an author does carry a certain kudos.  It says that you have enough wisdom and knowledge to help other...