Why is your website so important?

Why is your website so important?

There are so many people for whom their website is an afterthought.  They don’t visit their own site and just assume that it continues to work for them in promoting their business – but, often, the site hasn’t been updated for many months (sometimes...
How good is your website?

How good is your website?

Your website is where people check you out so it needs to be sticky enough to keep people engaged. If people don’t stay – they don’t turn into potential customers, so the whole point of your website is to get people to stay long enough to make a...
How good is your website?

What’s the point?

In conversation yesterday with some friends the issue of ‘why have you got a website?’ came up. A number of answers were suggested: Because everyone should have one. As an online brochure. So there’s somewhere for people to go when they ask. To help...