How much copy does your website need?

How much copy does your website need?

I’ve been writing web copy for well over a decade and clients still ask ‘how much content to I need?’  The glib answer is ‘as much as is needed to get your message across’, but it’s never as simple as that. In the ‘good old days’ web pages would often have as much as...
How much copy does your website need?

5 ways to STOP your website working

I write lots of web content and work with clients and web designers on making websites user-friendly. That may seem obvious, but sadly the surveys reveal that, offered the option of a glitzy, pretty website and one that has fantastic usability for the website visitor,...
How much copy does your website need?

What is your website for?

I usually ask people this question during the first discussion when they ask me to write content for them.  It’s surprising how many of otherwise savvy business people haven’t really thought much about this past ‘Everyone has to have one these days, don’t they?’ To...
How good is your marketing hub?

How good is your marketing hub?

Marketing spans many activities from audience research, product or service development right through to sales.  However, when most people talk about ‘marketing’ they’re talking about the promotional part of the process.  This is the bit where you are...
Why is your website so important?

Why is your website so important?

There are so many people for whom their website is an afterthought.  They don’t visit their own site and just assume that it continues to work for them in promoting their business – but, often, the site hasn’t been updated for many months (sometimes...