How to get your web copy on target

How to get your web copy on target

When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website.  What keywords do they...
Get your web copy on target

Get your web copy on target

When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website.  What keywords do they...
What is ‘marketing material’?

What is ‘marketing material’?

Many business owners think that marketing material is leaflets, flyers and brochures.  Yes, definitely, but there are many other items that could be included: Your business card: cards have two sides and the reverse is an opportunity to let people know a bit more...
Make an impact with your website

Make an impact with your website

The look and feel of websites has changed over the years.  Gone are the days of long copy for the search engines and pages that look like articles.  Today’s websites are colourful, video-rich with short, punchy copy and informative blogs. As a writer and someone who...