The customer has landed

The customer has landed

When your customer lands on your website how easy is it for them to understand what you do/sell/provide? Web surfers are impatient, have the attention span of a gnat and finding an alternative that’s ‘easier’ is – easier – than struggling with anything...
Make an impact with your website

Make an impact with your website

The look and feel of websites has changed over the years.  Gone are the days of long copy for the search engines and pages that look like articles.  Today’s websites are colourful, video-rich with short, punchy copy and informative blogs. As a writer and someone who...
Cognitive overload – i.e. ‘my brain hurts’

Cognitive overload – i.e. ‘my brain hurts’

Just lately I keep finding I’m reading about cognitive overload when it comes to websites.  It’s one of those geeky terms that are like gobbledegook – what does it really mean? The answer is simple – it means that the visitor to your website is...
Why your website is like a three-legged stool

Why your website is like a three-legged stool

We all know what happens if you take away a leg from a three-legged stool – it falls over!  But what has this got to do with your website? Successful websites have three main ‘legs’ on which they stand.  They are: The design and development –...
How to really irritate your website visitor

How to really irritate your website visitor

I like to think that I write good quality web content – and my team do too – but once written it all depends on the design as to whether anyone ever reads it.  These are some of the things that really get my goat and are virtually guaranteed to stop people...