How to get your web copy on target

How to get your web copy on target

When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website.  What keywords do they...
Get your web copy on target

Get your web copy on target

When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website.  What keywords do they...
The customer has landed

The customer has landed

When your customer lands on your website how easy is it for them to understand what you do/sell/provide? Web surfers are impatient, have the attention span of a gnat and finding an alternative that’s ‘easier’ is – easier – than struggling with anything...
Case studies and testimonials

Case studies and testimonials

There’s nothing like third party validation on your website to underpin your pitch.  Everyone expects your website to paint a glowing picture of your business and the skills or products on offer, but when someone else says your good, it has more power. That means that...
Get attention!

Get attention!

People come to your website from all kinds of sources.  Some have done a search and found you for one of the key words your site features. Some have got a business card from you and gone to check you out. Some have been recommended by someone else. Some have followed...