by lesley | May 18, 2020 | Usability
Some websites are style over substance – and often feature lots of barriers that actually make it hard for your target audience (or anyone else) to read your message. That makes no sense, so open up your website and review it alongside these 13 barriers –...
by lesley | Oct 9, 2013 | Websites
I’ve ranted on at length about the way people process information when they view the website, but the advent of tablets is beginning to change how we behave online. I’ve always been phobic about very long pages that people have to scroll a lot to read, but...
by lesley | Apr 29, 2013 | Readability, Usability
No – not rocking and rolling – but the on screen equivalent! Someone, somewhere made a ‘rule’ that you should be able to arrive at the page you want in no more than three clicks. Then someone else also made a ‘rule’ that said a...
by lesley | Apr 7, 2011 | Readability
If you want people to get your message you need them to hang around long enough to read it. There are lots of reasons people don’t stay on a website; these are just five of them: 1. Too much going on, making it difficult for them to focus on any one thing and...
by lesley | May 4, 2010 | Headlines, Newsletters, Testimonials
Usability is about how easy your site is for people to get around, find what they want, get from a to b with the least effort. Typical web users are lazy – and impatient! That means you and me too. I’m not trying to be insulting, but think about it: When...
