How to get your web copy on target

How to get your web copy on target

When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website.  What keywords do they...
Get your web copy on target

Get your web copy on target

When you start writing copy for your website – or are about to undertake a revamp – you need to do more than decide what you want to say. The first thing you need to do is to find out what people are looking for when they come to your website.  What keywords do they...
How am I doing?

How am I doing?

Children don’t respond well to being ignored.  Most children want some kind of interaction as reassurance that they are part of a group.  They need telling they’re being good; that people are happy to have them around.  In fact, if they aren’t getting any feedback...

What is a good testimonial?

A good testimonial is very powerful, but so many so-called testimonials are more like therapy than feedback! You know the kind of thing – ‘It was lovely working with you, you were so helpful and we really enjoyed the experience.’ This kind of...
Using testimonials effectively

Using testimonials effectively

When you get good feedback be careful how you use it. A whole page of testimonials doesn’t really work – most people stop reading after the first couple. Ideally you should spread them about, one on each page of your website or one in each section of your...