How good is your business focus?

How good is your business focus?

If you’re about to set up in business it’s a scary step to take.  When you’re going from a reliable income as an employee to the captain of your own ship exploring relatively unknown waters with rewards that are, at best, projections, with no guarantees, it can be...
13 tips to get your marketing targeted accurately

13 tips to get your marketing targeted accurately

The challenge for most small business owners (and some big ones) is that they have only a hazy idea of what their perfect customer looks like.  Here are my tips to get your marketing targeted with laser accuracy. Think of your best ever client – the one that...