The online marketing map

The online marketing map

There are many opportunities to market your business online – and some people take advantage of as many as possible, whilst others don’t know where to start. My advice is to start with yourself and your business: What do you deliver to your customers?  In...
Getting the social media habit

Getting the social media habit

Many people have asked me how I manage to be so visible on social media – and still get any work done!  The answer is a combination of tools and habits. My favourite tool is Hootsuite.com as I can manage all my Twitter activity here as well as posting into...
How social networking markets your business

How social networking markets your business

There’s a lot of talk about the joys of social networking – there are the dedicated enthusiasts who claim it makes them lots of money (or at least generates leads) and then there are the people who only see it as time bandit with little return. Both groups...
How social networking markets your business

Key social media platforms

There are thousands of social media, social bookmarking, social networking and microblogging sites, but what do they all do? Social media is a term that includes most of the others and also blogging, online article writing and newsletters. They’re all means of...
How social networking markets your business

Social media and your business

It’s almost impossible to avoid social media these days – unless you’ve been living in the middle of a desert for the past few years with no communication with the rest of the world. Everyone has opinions about it from ‘total waste of...