Does social media still work?

Does social media still work?

I commented to one of my clients that their social media needed revamping as the posts they were scheduling weren’t really effective.  They pointed out that I had originally written these posts – five years ago!  They hadn’t considered how much social media has...
The latest fashion

The latest fashion

Recently I suggested that a client should update their regular social media posts as I didn’t think they were working very well.  I got thrown a challenge “But you wrote them?” The answer was that social media has changed and the type of content people post needs to...
Plan for social media success

Plan for social media success

Social media success isn’t an accident, it’s the result of a great deal of effort.  Some people find it easy, others consider it’s a necessary evil.  Your approach will, to a large extent generate the results – if you hate doing it, your posts will reflect...
Video stars

Video stars

There’s no denying that video gets more attention.  Plus when you post videos onto your YouTube channel, you’re putting them directly onto the second biggest search engine worldwide. But videos are expensive to produce – aren’t they? They can be – but they...
The 5 Cs of social media content

The 5 Cs of social media content

If you’ve dabbled in social media, know that it’s important, but have no idea how to make it work on a business level – or make it worth the effort you have to put in keep reading. If you: Put in lots of effort with little result Spend hours trying to keep up...