3 marketing funnel mistakes to avoid

3 marketing funnel mistakes to avoid

Whether you call it a sales funnel or a marketing funnel – the purpose is to bring in new leads who have a need for whatever you are offering. These are a few of the pitfalls that prevent your funnel from working as well as it could. 1: A lead magnet that has a...
Why do you need a sales funnel?

Why do you need a sales funnel?

You’ve probably heard of sales funnels – you may even have a lead magnet on your website, but why should you invest what is at least a couple of days of effort in building one? A lead magnet in isolation doesn’t constitute a sales funnel.  It’s what you do with...
What is reputation marketing?

What is reputation marketing?

This is a question I’m often asked – sometimes people mishear it as ‘reputation management’, which is a different animal altogether.  Some people just hear ‘marketing’ and assume we do all marketing activities.  So it’s time to set the record straight....
The gentle art of persuasion

The gentle art of persuasion

In most networking groups ‘sales’ is almost a dirty word.  However, sales is the lifeblood of every business – no sales = no money!  The problem is nobody likes being sold to, but that doesn’t stop us wanting to buy stuff! If you look at the traditional sales...
How does your sales funnel work?

How does your sales funnel work?

People talk about sales funnels – and how they will effortlessly fill up to generate leads.  But it’s never as simple as it looks! A good sales funnel needs planning.  You need to consider every step with a goal for each step – and then build a robust...