Like a house of cards …

Like a house of cards …

Your reputation is something that doesn’t happen by accident, it is carefully built.  Getting people to know, like and trust you – and rate your expertise as worth having takes time and effort. Of course, a reputation should be authentic – especially a...
What has content got to do with your reputation?

What has content got to do with your reputation?

You hear the cliché ‘Content is King’ frequently, but why?  Content increases your online profile and that’s important for a number of reasons. Content is attractive to search engines If you have a website it’s the content that gets you found when people are searching...
Are you throwing your money in the bin?

Are you throwing your money in the bin?

I go to lots of networking events and I collect lots of business cards – these are useful as it provides a means of getting in touch with people who may become suppliers.  I also get lots of leaflets about services, forthcoming events and promotions – most of these...
What’s the point of a blog?

What’s the point of a blog?

If nobody reads it – nothing.  But how do you get a following like some of the well-known bloggers who make millions from writing blogs? Most of these bloggers are young in their 20s and have a massive following around a specific subject.  They earn their money from...
5 steps to business success

5 steps to business success

Promising you a ‘magic bullet’ to solve all your business challenges isn’t very realistic – BUT these five things will make a significant difference. ONE – Make your mind up! If I had £1 for every time someone at a networking meeting described their ideal contact as...