Do you write like you talk?

Do you write like you talk?

by | Apr 10, 2011 | Marketing

When I was young I was a prolific letter writer – I had an American pen-friend and a French pen-friend, and my Mum stood over me shortly after Christmas and birthdays, insisting that I wrote to say ‘thank you’ to my aunts and uncles who had sent...
Do you write like you talk?

Which word is right?

by | Apr 9, 2011 | Readability, Writing Skills

English is a very rich language with many more words than most languages have – however, even with so many words to choose from there are many instances where one or more sound the same, but mean something different. Here are the most common words that are...
Do you write like you talk?

Why dark backgrounds don’t work

by | Jan 27, 2011 | Readability, Website copy

Sexy black pages with white writing look slick and make an instant impact, but they make the reader work very hard to process the words and assimilate the information. This applies to any page where the writing is lighter than the background it’s on. Gold on...
Do you write like you talk?

7 things that stop people reading your website

by | Nov 8, 2010 | Readability

In order to know how to get people to read what you have to say, you need to know what gets in the way of them getting your message. This is usually a combination of usability issues and readability issues. These are a few of the readability challenges that prevent...