Creating a website for your reader

Creating a website for your reader

Sometimes when I look at websites I wonder what the site owner was thinking when they put it together.  It’s rarely aimed at the reader.  If a website isn’t easy for the reader to understand quickly and find their way around easily, what else could it be...
How to really irritate your website visitor

How to really irritate your website visitor

I like to think that I write good quality web content – and my team do too – but once written it all depends on the design as to whether anyone ever reads it.  These are some of the things that really get my goat and are virtually guaranteed to stop people...
English like what she is wrote!

English like what she is wrote!

It always astonishes me that English has become the predominant international language.  The grammar is irregular, with many individual exceptions to learn and the vocabulary is huge with many words that mean something similar, but subtly different, not to mention the...

5 ways to improve your website’s readability

When people arrive on your website you want them to stay, read a bit and take action.  However, many websites find people leave quite quickly and they don’t get as many enquiries/sign ups/sales/click throughs as they were hoping for.  This is usually for one of...