by lesley | May 13, 2019 | Press & Media
So which would you rather read? A press release or a story? My guess is, like most people, you’d much rather read a story. What’s the difference? A press release is factual, usually promotional to encourage readers to take notice of the organisation or individual...
by lesley | Jan 21, 2019 | Press & Media
If you want to get your business in the news, the first thing to do is to work out which publications you want to target. Of course, making the headlines in the national dailies would be amazing, but, to be realistic, you have to have something big time to make it...
by lesley | Oct 1, 2018 | Press & Media
Getting into the press may be an excellent way to raise your company’s profile, but finding good stories for regular press releases is tough – and there is never any guarantee of getting published. However, putting a good article full of information that your ideal...
by lesley | Jun 18, 2018 | Press & Media
When you’re running a small business getting press coverage can be a challenge. If you’ve got a good story then you might get some footage in the local newspaper, but it’s unusual for a business to be able to generate really newsworthy stories on a regular basis. So,...
by lesley | Nov 20, 2017 | Press & Media
In the newspaper business when an article gets ‘spiked’ it means it’s been dumped. In the old-style newspaper office a metal spike mounted on a wooden block was on every editor’s desk. Articles that didn’t make the grade were spiked – and then the office junior...
