7 tips to get media coverage

7 tips to get media coverage

When it comes to getting noticed you need to be media savvy and get the attention of the people who can get you into print (or broadcast).  Here are a few tips to help you make the right connections. 1: Search Twitter for #journorequest  When freelancers are looking...
Press releases: start with the end in mind

Press releases: start with the end in mind

Unlike articles and stories, the aim of a press release is not to suck the reader in due to curiosity and take them on a journey to the punch line at the end. A press release is intended to get an editor’s attention.  Whether that’s the editor of a publication or the...
5 steps to get press coverage

5 steps to get press coverage

Getting a press release published is a very hit and miss activity.  There’s no way to ensure an editor publishes your press release, even with a PR expert on the team. So how can you get more exposure in the press? What do your target audience read? While it might be...
When is a press release an article?

When is a press release an article?

You’ve probably been told that sending press releases to your chosen press list is a good idea and will help your marketing.  But a press release is typically about something that is happening in your business that the readership of those publications will be...
A press release or a story?

A press release or a story?

So which would you rather read?  A press release or a story? My guess is, like most people, you’d much rather read a story.  What’s the difference? A press release is factual, usually promotional to encourage readers to take notice of the organisation or individual...