![Does your LinkedIn profile glow?]()
by lesley | May 15, 2015 | LinkedIn
Someone else saying how amazing you are is always a much more powerful pitch than you telling people how good you are. It’s known as ‘third party validation’ and, understandably, most company owners are keen to let their potential clients what great things people...
![Does your LinkedIn profile glow?]()
by lesley | May 14, 2015 | LinkedIn
There are different kinds of LinkedIn profile – it all depends on your role. Are you job-hunting? Are you an employee? Are you a business owner? Each of these situations means a different approach to completing your profile. For instance: If you’re a business owner...
![Does your LinkedIn profile glow?]()
by lesley | May 13, 2015 | LinkedIn
Of course you’re not – every human being is unique, but if you’re a business supplying products or services there’s a reasonably good chance that what you say about your business is pretty much the same as your competitors. This makes it hard to really stand out from...
by lesley | Mar 24, 2015 | Marketing
I attend offline networking events regularly and, even now social media has evolved so much, I still get people asking why they should be on it. There are still a few business people (more than you might think) who can’t see the point. I’m not the oracle on all...
by lesley | Jul 28, 2014 | Marketing
One of the most frequent questions I’m asked is ‘How long should I spend on marketing?’ Realistically, I think you should be investing at least three hours a week, but most small business owners insist they haven’t got that much time to spend....
