5 ways to avoid marketing madness

5 ways to avoid marketing madness

Here we are, a month into the year and what’s happening in your marketing department? OK, if you’re a small business, that might not be a department, it may just be you, but having a clear marketing plan is important. Marketing covers pretty much everything from...
Building your list

Building your list

If you’ve ever been on a webinar run by one of the big online marketers you have almost certainly heard the phrase ‘the money is in the list’. You may have discounted that as ‘not relevant for a business like mine’, but a list of people who have demonstrated an...
5 steps to LinkedIn success

5 steps to LinkedIn success

Logging in daily isn’t enough to count as active – it’s better than doing nothing except responding to the occasional LinkedIn email, but just looking is definitely more passive than active. If you want to transform your activity on LinkedIn follow these tips: Don’t...
5 steps to LinkedIn success

Make your mind up

Are you jack of all trades or a specialist?  Many people make the mistake of trying to get as many skills as possible into their portfolio in the hope that everyone who connects with them will find something of interest. This is a challenge on LinkedIn as the system...
5 steps to LinkedIn success

Does your LinkedIn profile glow?

Someone else saying how amazing you are is always a much more powerful pitch than you telling people how good you are.  It’s known as ‘third party validation’ and, understandably, most company owners are keen to let their potential clients what great things people...