by lesley | Dec 20, 2021 | Email marketing
Email marketing is a very effective marketing tool – but only if you know how to use it effectively. You may have seen some really bad examples of email marketing, where you’re bombarded with emails daily demanding that you ‘buy this’ or ‘subscribe’ to a...
by lesley | Jan 18, 2021 | Social media
One of the questions we get asked most frequently is ‘What should we post on social media?’. It may seem like an ‘obvious’ question, but it’s hard to find or generate good quality content that establishes your reputation and engages potential clients. Also, different...
by lesley | Aug 17, 2020 | Autoresponders
You’ve got a list, but how do you stay connected to those people who may have signed up to your list months or even years ago. Typically, people get on your list because they: Have met you and liked what you had to say Signed up for your freebie (lead magnet) Been on...
by lesley | Aug 10, 2020 | Email marketing
If you’re of a certain age, or into 60s music, you’ll recognise that phrase from a Beatles hit. So why am I writing about song lyrics? I’m not, but it was a great hook to hang my thoughts about email marketing on! A lot of people resist email marketing – after...
by lesley | Jul 6, 2020 | Website copy
If you’ve ever read one of those really, really long sales pages you could be forgiven for muttering about l-o-n-g copy. Why do those online marketers feel the need to write SO MUCH? If you attend any online marketing conference you’ll hear many of the experts say...
