The Social Mix

The Social Mix

One of the questions we get asked most frequently is ‘What should we post on social media?’. It may seem like an ‘obvious’ question, but it’s hard to find or generate good quality  content that establishes your reputation and engages potential clients. Also, different...
Let the system take the strain

Let the system take the strain

You’ve got a list, but how do you stay connected to those people who may have signed up to your list months or even years ago. Typically, people get on your list because they: Have met you and liked what you had to say Signed up for your freebie (lead magnet) Been on...
… With love from me to you

… With love from me to you

If you’re of a certain age, or into 60s music, you’ll recognise that phrase from a Beatles hit.  So why am I writing about song lyrics?  I’m not, but it was a great hook to hang my thoughts about email marketing on! A lot of people resist email marketing – after...
Buy now!

Buy now!

If you’ve ever read one of those really, really long sales pages you could be forgiven for muttering about l-o-n-g copy.  Why do those online marketers feel the need to write SO MUCH? If you attend any online marketing conference you’ll hear many of the experts say...
Are you visible?

Are you visible?

When you’re running a business there is always a lot to do and marketing is one of those things that often gets pushed onto the back-burner. But what is marketing anyway? It’s not public relations (although that’s part of it) It’s not sales (although that is involved)...