Somebody’s watching you

Somebody’s watching you

Every time you attend a networking meeting, visit a client, show up on a Zoom meeting, post on social media – or even chat with a friend – somebody is watching.  And every move you make is measured against your reputation. A few years back I was lecturing...
How to be everywhere

How to be everywhere

When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
How good is your business focus?

How good is your business focus?

If you’re about to set up in business it’s a scary step to take.  When you’re going from a reliable income as an employee to the captain of your own ship exploring relatively unknown waters with rewards that are, at best, projections, with no guarantees, it can be...
Email marketing or SPAM?

Email marketing or SPAM?

People are often worried about running email marketing campaigns – “I don’t want to spam the people on my list” they say.  And they’re right – we’ve all been on the receiving end of spam sales pitches from people who we don’t know or may have given us a business card...
Email marketing or SPAM?

What a show-off!

If you follow what I write about you’ll know that I talk about the RAVE acronym – Reputation, Authority, Visibility, Expertise – and today I’m focused on Expertise. Unless someone has actually paid for your services, how do they know how good you are?  They have to...