by lesley | Jan 29, 2024 | Pitches & Presentations
Unless you’ve been living under a stone, you must have heard about AI. ChatGPT is the AI that most people are talking about and I am frequently asked if it will make our commercial copywriting redundant. (No, it won’t!) However, it’s not the only AI out there. If...
by lesley | Oct 19, 2023 | Pitches & Presentations
When you’re making a presentation accuracy is essential. Every typo, error or blurry image makes a statement about you and your company. Worse still, there is a subliminal message ‘this company doesn’t pay attention to the details’; not the message you want a...
by lesley | Jul 9, 2023 | Pitches & Presentations
When you’re running a business there are plenty of times when you need to blow your own trumpet – as loudly as possible! When you’re presenting to a client. When you stand up at a networking meeting to tell people about your business. When you’re talking to a...
by lesley | Nov 15, 2021 | Reputation
Every time you attend a networking meeting, visit a client, show up on a Zoom meeting, post on social media – or even chat with a friend – somebody is watching. And every move you make is measured against your reputation. A few years back I was lecturing...
by lesley | Aug 30, 2021 | Marketing, Reputation
When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
