How good a shop window is your website?

How good a shop window is your website?

If you have an eCommerce website your website isn’t just your shop window – it’s your shop too.  But if you have what is often referred to as a ‘brochure site’, it’s intended to be a taster for people to get a feel for what you offer. This means that your home page...
Video can BE the radio star!

Video can BE the radio star!

One hit wonders, The Buggles, hit the charts in 1979 with their single Video killed the radio star – and claim the title for the first video to be aired on MTV.  Then they vanished (eventually joining prog-rock band Yes).  In 1979 video was just making its debut into...
Build a great email campaign

Build a great email campaign

There are many structures that work for email campaigns – this is just one example. First you need a free document with great value to open the offer.  This might be a ‘How to …’, Top Tips, Checklist for …, or even a 3 mistakes [target audience description] need...
Have you got half a marketing funnel?

Have you got half a marketing funnel?

Lots of people have created a lead magnet to help to grow their list, but that’s it.  There is so much more to a good marketing funnel than a lead magnet and a list.  That is literally the tip of the ‘iceberg’! Getting people signed up to your list is just the first...
What is your website doing for you?

What is your website doing for you?

I’ve seen some rubbish websites in my time – there are many still sitting around the internet.  I do wonder if they’re actually any use at all. If your website isn’t getting results you need to decide if it’s worth paying your hosting fee every month/year. I’m...