The importance of strategy

The importance of strategy

One of my mentors used to say to me “If you don’t know where you’re going, any road will get you there.”  He was talking about the importance of having a goal, before you start doing things.  Everything you do should be taking you a step towards your goals.  Every...
What’s the best strategy for email marketing?

What’s the best strategy for email marketing?

If you’ve ever signed up to one of those American internet marketers’ lists, you’ve probably been alarmed by the at least daily emails you’ve received.  You definitely don’t want to do that to your list – do you? The answer is – that depends on the content...
Why send a newsletter?

Why send a newsletter?

Newsletters are part of your email marketing strategy, but just randomly sending them out, isn’t good marketing.  They need to have purpose. If you’ve read my previous blogs you’ll know that a newsletter that is simply keeping people up-to-date with your...