How creative is commercial copywriting?

I’m a bit of a systems freak so I love being able to break things down into processes. Anything that I can turn into 7 steps to a result definitely makes me feel like I’ve achieved something! Sad, isn’t it? However, people tell me I am creative...
The ‘writing to market your business’ equation

The ‘writing to market your business’ equation

There are several elements that go to make marketing copy successful. They all need to be addressed to enable marketing copy to succeed in generating warm leads that will build your list of interested people and your customer order book. You need to get your...
The ‘writing to market your business’ equation

Direct mail campaigns that work

I am famous for being phone-phobic – I answer it, but rarely pick it up to make calls. Consequently, the idea of telemarketing is something that sends me running for something else to do – anything else! However, the same doesn’t apply to writing...
The ‘writing to market your business’ equation

Giving them what they want

This is your third step on the journey of writing the right thing for the right audience! Today we’re going to look at what people want. Now you’ve got your message honed and you’ve identified at least one target audience, you need to know how to...
The ‘writing to market your business’ equation

The 7 magic methods of persuasion

1. If you want your reader to feel your words are for them, use ‘you’ and ‘your’ – not ‘we’, ‘us’ or ‘our’. Most people are not interested in what you do, only in what they get. 2. Know what your...