Are you getting the right leads?

Are you getting the right leads?

Lead generation is the lifeblood of your business, whether it’s finding new customers who have not heard of you before, warming up your network or developing advocates who will recommend you. There’s more to finding clients or customers than simply posting a few...
Fill your funnel

Fill your funnel

If you aren’t a natural sales person, how do you find new customers?  There are plenty of ways to connect to your target audience: Cold calls Networking Advertising Social media Referrers/advocates The right strategies all work – but my favourite of all is the...
3 marketing funnel mistakes to avoid

3 marketing funnel mistakes to avoid

Whether you call it a sales funnel or a marketing funnel – the purpose is to bring in new leads who have a need for whatever you are offering. These are a few of the pitfalls that prevent your funnel from working as well as it could. 1: A lead magnet that has a...
How to be everywhere

How to be everywhere

When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
Why do you need a sales funnel?

Why do you need a sales funnel?

You’ve probably heard of sales funnels – you may even have a lead magnet on your website, but why should you invest what is at least a couple of days of effort in building one? A lead magnet in isolation doesn’t constitute a sales funnel.  It’s what you do with...