How does your sales funnel work?

How does your sales funnel work?

People talk about sales funnels – and how they will effortlessly fill up to generate leads.  But it’s never as simple as it looks! A good sales funnel needs planning.  You need to consider every step with a goal for each step – and then build a robust...
How to leverage your blog

How to leverage your blog

Some people ‘get’ why blog articles are important; others think it’s a waste of time. Writing articles to publish on your website is part of your marketing.  In pre-www days, PR companies would charge a premium to get press coverage for a company – in fact, they...
Is a book a step too far?

Is a book a step too far?

They say everyone has a book in them, but, if writing isn’t your primary skill, it can feel like an impossible mountain to climb.  However, you don’t have to write 50,000 words to become an author. There are many ways to deliver your content, besides actually sitting...
10 ways to make your lead magnet work

10 ways to make your lead magnet work

Lead magnets don’t work!  While the name implies that potential clients are magically attracted to you via your lead magnet, there’s no magic involved! If you haven’t heard of a ‘lead magnet’, it’s something of value that you give away in exchange for the recipient’s...
The list building magnet

The list building magnet

We all like something for nothing – particularly when that something is of value to us.  On the other hand we don’t want yet another boring newsletter landing in our inbox.  What have these two facts got to do with each other? They’re both common approaches...