by lesley | Dec 13, 2011 | Readability
When people arrive on your website you want them to stay, read a bit and take action. However, many websites find people leave quite quickly and they don’t get as many enquiries/sign ups/sales/click throughs as they were hoping for. This is usually for one of...
by lesley | Sep 20, 2011 | Readability, Website copy
When people arrive on your website they are looking for something. If you want to keep them on your site you need to deliver what they want – fast. These are the things that you need to avoid: A splash (entry) page that shows off how clever your designer is,...
by lesley | Jun 7, 2011 | Opinion
I’m not a big newshound, but now Microsoft have bought Skype what happens will affect me directly. I’ve been using Skype for years and have found it invaluable for talking to people in other parts of the world, having instant conversations with colleagues,...
by lesley | Apr 7, 2011 | Readability
If you want people to get your message you need them to hang around long enough to read it. There are lots of reasons people don’t stay on a website; these are just five of them: 1. Too much going on, making it difficult for them to focus on any one thing and...
by lesley | Apr 5, 2011 | Website copy
When someone lands on your website they are usually looking for something, whether that’s a product, a service or information. The secret of a good website is that their journey from their landing point to where they get what they want is seamless. There are no...
