The secrets of successful email marketing

The secrets of successful email marketing

How many times a week do you delete unwanted emails?  How often do you find that something you signed up for to get something you wanted has resulted in endless sales messages? OK!  That’s how NOT to do successful email marketing.  I guess some people must respond to...
Which social platform is best for business?

Which social platform is best for business?

In a recent business networking event the group was asked ‘where do you hang out on social media?’  The answers were interesting. First everyone wanted to know whether this was business-wise or personally – and for some people the answer was the same for both,...
What’s your USP?

What’s your USP?

Business consultants and sales trainers talk about ‘Unique Selling Propositions’.  But what is one of those really – and do your business, your services and your products all need to have one? We all have competition – there are few truly unique...
5 steps to find your next client

5 steps to find your next client

If you’re a business owner and you have a profile on LinkedIn, you are probably hoping that it will give you a network that will spit out new clients or customers and help your business grow. Here’s the bad news – it won’t unless you put some effort into it. And...
5 steps to business success

5 steps to business success

Promising you a ‘magic bullet’ to solve all your business challenges isn’t very realistic – BUT these five things will make a significant difference. ONE – Make your mind up! If I had £1 for every time someone at a networking meeting described their ideal contact as...