by lesley | Jan 28, 2013 | Marketing, Website copy, Writing Skills
One of the critical questions I ask my clients before I start gathering information is ‘Who is your target audience?’. I wish I could say that they are all completely clear on the answer to that question, but many aren’t and it makes my job...
by lesley | Feb 20, 2012 | Marketing
There’s one subject that we can all be guaranteed to know about in great detail – ourselves! If you’re a business owner then the extension to that is your business – you know everything there is to know about it, especially if you started it...
by lesley | Feb 12, 2012 | Marketing
As a commercial copywriter my role is to write to persuade people to take action. In order to do that I need to have essential information to get the message on target so I ask questions. Over the years I’ve realised that certain questions make a BIG...
by lesley | Sep 6, 2011 | Writing Skills
I am not apologising for another blog about writing copy that has focus. It seems there are zillions of website owners who still have not got the message, so it’s obviously needed! Any commercial document – whether virtual or real – needs to have a...
by lesley | Aug 8, 2011 | Writing Skills
Everyone can write, but when it comes to writing commercial copy for yourself writer’s block tends to kick in! It’s not necessarily because you can’t write effectively to market your business, products or services; it’s often simply a case of...
