by lesley | Apr 16, 2018 | Lead Generation
If you’ve been building your list based on a free download in return for getting an email address, you may be wondering where you stand in relation to the new General Data Protection Regulations (GDPR). Can you still offer a free download document with valuable...
by lesley | Jan 2, 2018 | Marketing
Try saying ‘reciprocity’ and most people stumble, but it’s an important word in business. It’s all about creating obligation – in the nicest possible way! Reciprocity is why people are willing to give you their email address in order to get your free download....
