Nobody wants another newsletter

Nobody wants another newsletter

If your inbox is anything like mine, you really don’t need another newsletter.  If you are asked to sign up for a newsletter list, you probably won’t.  Yet people are really successful in growing massive email lists – so what’s their secret? The answer is VALUE!...
The Social Mix

The Social Mix

One of the questions we get asked most frequently is ‘What should we post on social media?’. It may seem like an ‘obvious’ question, but it’s hard to find or generate good quality  content that establishes your reputation and engages potential clients. Also, different...
Nurturing your list

Nurturing your list

When someone signs up for your lead magnet, you’ve got their name and email – so now what? Most email management services include autoresponders as part of their package – and this allows you to nurture your relationship with the people who have shared...
Why send a newsletter?

Why send a newsletter?

Newsletters are part of your email marketing strategy, but just randomly sending them out, isn’t good marketing.  They need to have purpose. If you’ve read my previous blogs you’ll know that a newsletter that is simply keeping people up-to-date with your...
Let the system take the strain

Let the system take the strain

You’ve got a list, but how do you stay connected to those people who may have signed up to your list months or even years ago. Typically, people get on your list because they: Have met you and liked what you had to say Signed up for your freebie (lead magnet) Been on...