The long and the short of it

The long and the short of it

Emails come in many different shapes and sizes – but what works best? That’s a loaded question!  There are plenty of marketers who will tell you that long copy works – even though your personal view doesn’t support that.  Do you hate reading those long...
What’s the point?

What’s the point?

Newsletters are becoming fewer.  It’s rare to get an actual printed newsletter in today’s world, everyone is going green and the perception is that a digital communication is greener than a printed one (and there’s a whole can of worms there, but now is not the place...
Open or delete?

Open or delete?

Email marketing is a very effective marketing tool – but only if you know how to use it effectively.  You may have seen some really bad examples of email marketing, where you’re bombarded with emails daily demanding that you ‘buy this’ or ‘subscribe’ to a...
Does email marketing work?

Does email marketing work?

There’s plenty of evidence that it does – and also plenty of evidence that it doesn’t! The question is a bit like asking ‘how long is a piece of string?’  There’s no simple answer. A better question might be ‘how can I make email marketing work?’ And here are my...