Your email marketing checklist

Your email marketing checklist

Email marketing is far from dead.  You may keep hearing that email is going ‘out of fashion’ in favour of apps like WhatsApp and Messenger, but most people still use email, especially in business.  A good email campaign can bring in significant improvements in sales...
How attached is your newsletter?

How attached is your newsletter?

When you create a newsletter the means of delivery matters.  It’s rare for newsletters to be produced as a physical paper production today for all kinds of reasons, not least the environmental impact.  That means most emails are delivered digitally. The question is do...
What’s the best strategy for email marketing?

What’s the best strategy for email marketing?

If you’ve ever signed up to one of those American internet marketers’ lists, you’ve probably been alarmed by the at least daily emails you’ve received.  You definitely don’t want to do that to your list – do you? The answer is – that depends on the content...
Nobody wants another newsletter

Nobody wants another newsletter

If your inbox is anything like mine, you really don’t need another newsletter.  If you are asked to sign up for a newsletter list, you probably won’t.  Yet people are really successful in growing massive email lists – so what’s their secret? The answer is VALUE!...
The Social Mix

The Social Mix

One of the questions we get asked most frequently is ‘What should we post on social media?’. It may seem like an ‘obvious’ question, but it’s hard to find or generate good quality  content that establishes your reputation and engages potential clients. Also, different...