Does email marketing work?

Does email marketing work?

There’s plenty of evidence that it does – and also plenty of evidence that it doesn’t! The question is a bit like asking ‘how long is a piece of string?’  There’s no simple answer. A better question might be ‘how can I make email marketing work?’ And here are my...
Why write newsletters?

Why write newsletters?

What’s the point of writing and sending out newsletters?  They should form part of your marketing strategy – and there must be a purpose that fits into that strategy for every activity. Ask most businesses that send out a newsletter ‘What do you want it to...
The secrets of successful email marketing

The secrets of successful email marketing

How many times a week do you delete unwanted emails?  How often do you find that something you signed up for to get something you wanted has resulted in endless sales messages? OK!  That’s how NOT to do successful email marketing.  I guess some people must respond to...
Your email marketing checklist

Your email marketing checklist

Email marketing is far from dead.  You may keep hearing that email is going ‘out of fashion’ in favour of apps like WhatsApp and Messenger, but most people still use email, especially in business.  A good email campaign can bring in significant improvements in sales...
How attached is your newsletter?

How attached is your newsletter?

When you create a newsletter the means of delivery matters.  It’s rare for newsletters to be produced as a physical paper production today for all kinds of reasons, not least the environmental impact.  That means most emails are delivered digitally. The question is do...