by lesley | May 3, 2021 | Email marketing
Email marketing is far from dead. You may keep hearing that email is going ‘out of fashion’ in favour of apps like WhatsApp and Messenger, but most people still use email, especially in business. A good email campaign can bring in significant improvements in sales...
by lesley | Apr 12, 2021 | Newsletters
When you create a newsletter the means of delivery matters. It’s rare for newsletters to be produced as a physical paper production today for all kinds of reasons, not least the environmental impact. That means most emails are delivered digitally. The question is do...
by lesley | Feb 15, 2021 | Email marketing
If you’ve ever signed up to one of those American internet marketers’ lists, you’ve probably been alarmed by the at least daily emails you’ve received. You definitely don’t want to do that to your list – do you? The answer is – that depends on the content...
by lesley | Jan 25, 2021 | Newsletters
If your inbox is anything like mine, you really don’t need another newsletter. If you are asked to sign up for a newsletter list, you probably won’t. Yet people are really successful in growing massive email lists – so what’s their secret? The answer is VALUE!...
by lesley | Jan 18, 2021 | Social media
One of the questions we get asked most frequently is ‘What should we post on social media?’. It may seem like an ‘obvious’ question, but it’s hard to find or generate good quality content that establishes your reputation and engages potential clients. Also, different...
