Why send a newsletter?

Why send a newsletter?

Newsletters are part of your email marketing strategy, but just randomly sending them out, isn’t good marketing.  They need to have purpose. If you’ve read my previous blogs you’ll know that a newsletter that is simply keeping people up-to-date with your...
Let the system take the strain

Let the system take the strain

You’ve got a list, but how do you stay connected to those people who may have signed up to your list months or even years ago. Typically, people get on your list because they: Have met you and liked what you had to say Signed up for your freebie (lead magnet) Been on...
… With love from me to you

… With love from me to you

If you’re of a certain age, or into 60s music, you’ll recognise that phrase from a Beatles hit.  So why am I writing about song lyrics?  I’m not, but it was a great hook to hang my thoughts about email marketing on! A lot of people resist email marketing – after...
What do you want in your inbox?

What do you want in your inbox?

There was once a time when incoming email was exciting, we couldn’t wait to see what goodies would land – but that time has long gone.  Today you’re probably like most of us – sighing with frustration at the rubbish that lands in your inbox hourly....
What can you automate?

What can you automate?

People buy people – and that means you need to be a real person and communicate directly with your customers and potential clients.  But we all have just 24 hours in any day and you need to use them wisely to avoid burnout or finding you haven’t earned any money...