What’s the point?

What’s the point?

Email campaigns are supposed to be some kind of magic bullet, but do you want a load of sales spiel in your inbox?  No?  I thought not! I bet you’ve signed up for some download that looked interesting at some point only to discover you’re getting a daily sales pitch...
Email marketing campaigns that get results

Email marketing campaigns that get results

When your computer or phone pings and you know an email has arrived do you open the new email hoping to see a sales pitch? No – I thought not.  But that’s what many people send out – and then wonder why people unsubscribe from their lists or just delete their emails...