Why is it ‘social’ media?

Why is it ‘social’ media?

The term makes sense when you apply it to Facebook, where people are talking about personal subjects, the kind of thing you’d chat about in real life.  But what about LinkedIn – how is that social?  Isn’t it a business platform? Let’s look at it from a different...
Talk to your customers

Talk to your customers

Of course we all talk to our customers, to establish what they want, to check details, to keep them up to date with order progress – but how often do we REALLY talk to them? How many service providers have an in depth knowledge of their customers?  The sort of...
Talk to your customers

A bit more than expected

Everyone talks about ‘exceeding expectations’; in fact, this phrase has become so over-used that it’s almost lost its meaning. Getting something wrong in your customer relationship can have long lasting consequences – and people do talk when...
Customer-focused marketing

Customer-focused marketing

I used to think that marketing was about advertising and PR.  Then I had to study marketing for my professional qualifications and was astounded to find how many areas of the business are part of the marketing process. Are you ready for this?  Marketing covers:...