How to sharpen your arrow

How to sharpen your arrow

When you’re in business you need customers (or clients). Without them your business will fail. That means that you need to put your message in front of people who need what you’re offering. Before you rush off to write a new website or launch a PR campaign, stop. You...
What’s on your horizon?

What’s on your horizon?

If you’re like most business owners, the beginning of a calendar year is often a good point to review, revise and revamp.  As the saying goes ‘if you don’t know where you’re going, any road will get you there,’ but it’s always a challenge to really nail down what you...
Perfect clients

Perfect clients

One of things that small business owners struggle with is identifying exactly who they can best serve.  In fact, quite a few bigger organisations haven’t really nailed down their ideal customer, either. It looks pretty straightforward, until you sit down and try to...
You get what you expect

You get what you expect

I meet a lot of business people when I’m out and about, networking and getting to know my existing connections better.  Most are entrepreneurial, positive people, but I meet the occasional Mr or Ms Negative! When someone starts telling me how difficult they’re finding...