5 steps to make a strategy work

5 steps to make a strategy work

When we meet new clients the first question is ‘what are your goals?’  This is not just for their social media, blogs, website or whatever they need help with, but the overall business goals.  Why is this important?  Simply, because if we understand what their...
Is a book a step too far?

Is a book a step too far?

They say everyone has a book in them, but, if writing isn’t your primary skill, it can feel like an impossible mountain to climb.  However, you don’t have to write 50,000 words to become an author. There are many ways to deliver your content, besides actually sitting...
How blogs can help your business

How blogs can help your business

If you remember StarTrek (or maybe still watch it in secret) you’ll be familiar with the phrase ‘Captain’s Log, Stardate 28 June 2320’.  Blog is short for ‘Web log’ – and were originally a sort of digital diary.  But blogs...
The podcast blog

The podcast blog

Blogging has become a valuable part of the content marketing strategy for many businesses.  Good quality content is something that gets you found by search engines, read by potential clients and shared on social media. But what if facing a blank screen and writing is...
9 subjects to blog about

9 subjects to blog about

If you know that content is important, but sitting down to write a blog results in a visit to the coffee machine, a couple of biscuits (or popping out for a bar of chocolate/doughnut/your-choice-of snack-here), a bit of filing, a non-urgent phone call, replying to a...