10 ideas for your blog

10 ideas for your blog

The most frequent reason people tell me they don’t write blogs is because they don’t know what to write about – so here are a few ideas to get your creative juices flowing. 1: Answer a question When I’m networking people often ask me questions around my area of...
The Social Mix

The Social Mix

One of the questions we get asked most frequently is ‘What should we post on social media?’. It may seem like an ‘obvious’ question, but it’s hard to find or generate good quality  content that establishes your reputation and engages potential clients. Also, different...
How to leverage your blog

How to leverage your blog

Some people ‘get’ why blog articles are important; others think it’s a waste of time. Writing articles to publish on your website is part of your marketing.  In pre-www days, PR companies would charge a premium to get press coverage for a company – in fact, they...
Changing gears

Changing gears

It’s been a ‘mare of a year with the pandemic, lockdown, people out of work, companies collapsing, so, if you’ve kept your head above the water – take a bow, you deserve it. We’ve got a new vocabulary with ‘lockdown’, ‘furlough’, ‘pivot’ and ‘PPE’ all becoming...
What’s the point of a blog?

What’s the point of a blog?

If you’re not an enthusiastic blogger you can be forgiven for wondering what all the fuss is about.  You hear people rambling on about ‘Content is King’ and how important it is to be writing good content, but why? The simple answer is ‘visibility’, but there’s much...