The article with 9 lives

The article with 9 lives

Once upon a time there was an article.  The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...
How to leverage your blog

How to leverage your blog

Some people ‘get’ why blog articles are important; others think it’s a waste of time. Writing articles to publish on your website is part of your marketing.  In pre-www days, PR companies would charge a premium to get press coverage for a company – in fact, they...
Changing gears

Changing gears

It’s been a ‘mare of a year with the pandemic, lockdown, people out of work, companies collapsing, so, if you’ve kept your head above the water – take a bow, you deserve it. We’ve got a new vocabulary with ‘lockdown’, ‘furlough’, ‘pivot’ and ‘PPE’ all becoming...
What’s the point of a blog?

What’s the point of a blog?

If you’re not an enthusiastic blogger you can be forgiven for wondering what all the fuss is about.  You hear people rambling on about ‘Content is King’ and how important it is to be writing good content, but why? The simple answer is ‘visibility’, but there’s much...
5 steps to make a strategy work

5 steps to make a strategy work

When we meet new clients the first question is ‘what are your goals?’  This is not just for their social media, blogs, website or whatever they need help with, but the overall business goals.  Why is this important?  Simply, because if we understand what their...