What’s the point of a blog?

What’s the point of a blog?

If you’re not an enthusiastic blogger you can be forgiven for wondering what all the fuss is about.  You hear people rambling on about ‘Content is King’ and how important it is to be writing good content, but why? The simple answer is ‘visibility’, but there’s much...
5 steps to make a strategy work

5 steps to make a strategy work

When we meet new clients the first question is ‘what are your goals?’  This is not just for their social media, blogs, website or whatever they need help with, but the overall business goals.  Why is this important?  Simply, because if we understand what their...
How blogs can help your business

How blogs can help your business

If you remember StarTrek (or maybe still watch it in secret) you’ll be familiar with the phrase ‘Captain’s Log, Stardate 28 June 2320’.  Blog is short for ‘Web log’ – and were originally a sort of digital diary.  But blogs...
The podcast blog

The podcast blog

Blogging has become a valuable part of the content marketing strategy for many businesses.  Good quality content is something that gets you found by search engines, read by potential clients and shared on social media. But what if facing a blank screen and writing is...
Why bother blogging?

Why bother blogging?

As a business owner or a consultant your blog is where you show off your knowledge, expertise and experience.  It’s the platform where people who are looking for your kind of expertise can see how good you are – even before they part with any money. Given the...