Planning an event?

Planning an event?

If you’re planning an event, whether that’s a webinar, a seminar, a training course or workshop, getting people to sign up for it is just the first step to a successful event. So how do you get people to register for a place? If it’s a free event – maybe a...
Follow up your event

Follow up your event

Whether you’re doing a free webinar to generate interest in your products or services or speaking at a business event or even exhibiting at a trade show, you’ll have a list of attendees.  (Most event organisers share their list of registrations with exhibitors and...
Let IT take the strain

Let IT take the strain

I’ve been reading a lot of Gerry McGovern’s blogs and he’s on a mission about making technology and IT systems do the drudge work – so that the people in your business can actively help customers.  It makes sense, but it’s not what happens in many big...
Help your customers on autopilot

Help your customers on autopilot

Most business people I know find that their customers have post-purchase queries.  Lots of people who sell systems or learning products find that the buyer doesn’t get far along with their purchase before life gets in the way.  A few customers pick up the phone or...
Taking the work out of customer relationships

Taking the work out of customer relationships

When it comes to relationships it takes effort.  You can’t have a relationship with an organisation, it’s always with someone within it.  You want to talk to a human being. However, now technology has taken over the planet, things are moving faster and faster and...