Multipurpose writing

Multipurpose writing

When you write an article there are many applications for your carefully constructed article.  Don’t miss out on getting the last drop of value from everything you write. Let’s blow some misconceptions away first. An article has to be quite long You don’t need to...
What are your ideal clients reading?

What are your ideal clients reading?

Getting press coverage is a tough mountain to climb – which is why many companies invest a substantial chunk of their marketing budget in hiring a PR agency.  These experts will devote their time to finding publications that are willing to publish articles that...
Writing articles that work

Writing articles that work

If you have specialist knowledge that you can share with other people it raises your profile. However, as specialists it can be easy to forget who you’re writing for. These tips are to ensure that your valuable message hits the target perfectly! 1. Plan what...