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You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play Russian roulette with their reputations. It’s no longer down to word-of-mouth – the world wide web spreads information round the world in seconds.

If you’re in business you need to take the steps that will protect your reputation – as well as taking advantage of the means of enhancing it. If you have staff, clients and suppliers you’ll also want to be aware of what they are saying about you – and educate them to be effective marketers for your business.

This book will give you the ammunition you need to:

  • Take control of what is said about your business
  • Effectively use the tools that will influence your reputation
  • Plan, protect and promote your reputation on an ongoing basis
  • Harness the power of your staff to enhance your reputation
  • Raise your profile, stand out from the crowd and ensure you are playing the reputation game by the new rules

Can you afford NOT to read it?

It will be the best £12 you’ve spent.