The r.a.v.e. Toolkit
If you’re a small business owner, marketing is probably one of those tasks that you know you should be doing, but it’s not only time-consuming, but where do you start?
This book gives you practical advice on most aspects of marketing from your brand and strategy to the nitty-gritty of social media, blogging, email marketing, lead funnels, PR, networking, speaking and writing books – and much more.
Every chapter has a system and a template included to get you off the starting blocks. You don’t have to do it all – but it will give you an invaluable guide to the marketing activities you choose.
RRP is £19.97, pre-order price of £9.97 ends at midnight on 17th November 2023.
- Ideal client profiles
- Content strategy
- Content generation
- Social media
- Video and audio material
- Marketing funnels
- Email marketing
- Direct marketing and advertising
- Speaking and authorship
Take a look at the introduction on the right to find out a bit more about the book —>
How to R.A.V.E.
RAVE stands for:
Every small business owner, entrepreneur, independent consultant and speaker who pays attention to these four elements will see the results in their bank account. In other words, taking action on these four key aspects of your business will improve the quantity – and quality – of the business that comes to you.
Let’s look at them in more detail:
Reputation – your reputation is, effectively, based on what other people say about you. Can you control that? No. But you can influence it.
Authority – we all have our areas of specialism. If you can establish yourself as the ‘go-to’ person in your industry, you’ll stand out from your competitors.
Visibility – this may appear to be obvious, but it also takes effort and often the activities that contribute to your visibility are the first to fall off your to do list when you get busy.
Expertise – nobody knows how good you are unless they see evidence. Does that mean that only former customers can vouch for you? Certainly not! You can demonstrate your expertise by sharing your knowledge and people will soon see how good you are.
These themes are all related to marketing. In today’s world they are mostly related to online marketing and that includes everything from your website, your social media activity, email newsletters and marketing campaigns, lead funnels, PR and much more.
If you’re just getting started in business it can all seem a bit overwhelming, but ignore your marketing at your peril. Growing your business without marketing is an uphill struggle; if you have a sound marketing plan and ensure you keep up with it, long-term you’ll reap the benefits as business flows to you almost effortlessly.
Many people find marketing a bit ‘woolly’ and I’m often asked “How will I know if it’s working?” Measuring specific results is not always easy, but my answer is “Stop doing any marketing and see where you are in three months’ time.” That may be somewhat cynical, but it’s very true.
Of course you can measure your marketing activity, but the secret is to know exactly what to measure. Chasing likes and comments on social media isn’t a direct measurement, especially as many people who read your posts don’t stop to like or comment – but that doesn’t mean they aren’t influenced by your content.
If you’ve done your homework (and we’ll be discussing that in Chapter 1) you should be able to create highly targeted content and put it right where your ideal customer will see it. That’s the start of your influence campaign.
The book is fantastic! I read it from cover to cover, but I see it as something any business owner could dip into when they were considering any system that could get their business noticed (Except for chapters 1 and 2 which you really need to read first to get a solid foundation on which to build.)
I just wish this had been around:
• When I set up my first business over 25 years ago
• As I wrestled with various platforms as they came on line
• As I spent more time chewing my pencil, nails and lip, than I did achieving anything that helped my business get noticed.
Really straightforward advice, written in simple language that even I, a card carrying Luddite, understood.
Glenys Chatterley, Business Entrepreneur
Most business books end up half read on the shelf, but this is one to get your teeth into and read properly, it is an easy read and one of those that keeps you wanting to read more.
From the moment you open the book, you soon realise, The R.A.V.E. Toolkit is not a book based on theory, Lesley speaks with a wealth of personal experience, she’s been there, done it and ‘wears the Tee-shirts’.
A clear, concise, ‘how to’ guide with all you could need to succeed, invest in this Toolkit, follow the instruction, complete each exercise, and I defy you to fail.
Chas Jordan, Director of Fair Contract Associates and Chair of Bromley Business Network
As a small business owner, I know how easy it is to be invisible to potential clients. Lesley provides a simple method for stepping up and standing out from the crowd. I have worked with Lesley in the past and I know that if you follow her tools and templates and you will be sure to see results. Consistency is the key and confidence and clients are the result!
Jane Gunn, The Barefoot Mediator, speaker and author
ALL pre-orders and purchases up to midnight on 17th November will get:
- Free entry into a draw for a set of 1-2-1 marketing strategy sessions (value £500)
- A copy of The Reputation Gap ebook (worth £9.99)
- One free place on The Ideal Client workshop webinar on 24th November (value £47)
- Access to the digital templates from the book (value £250).
Total value over £800!
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