Getting your name in the press is a great way to promote what you do, but how do you go about getting a high profile in the local and national media?
The first and most important thing is to have a good story. People aren’t interested in the things that are exciting to you – like opening a new business, moving to a new location, employing a new member of staff, even launching a new product or service unless it’s very unusual or leading edge.
If that’s now knocked out everything you can think of, don’t worry, there are lots of ways to make your story work. These are just a few ideas to get you started:
Get someone to interview you about how you got into business and what rocks your boat about what you deliver – people like reading about people when they have an interesting story.
Find something that’s in the news that’s relevant to your business and link up with that – how does it affect your business? What do you deliver that will help people deal with the issue? People like solutions or interesting facts they can relate to.
Dig up something about the type of business you’re in that is quirky or unusual and write about that. People enjoy ‘odd’ stories.
Write a personal commentary on something that’s going on at present in your business – a ‘day in the life’ approach. It has to be written from a very human point of view, rather than a sterile description, to make it work. People like to get an insight into different worlds.
Do something for charity – but make it unusual and involve all your team. It’s wise to have a really good reason for choosing the charity to really make a good story. People like good deeds, especially when there’s a strong driver behind them.
So now you’re getting the idea you’ll find that you start to see the story in everything you do!
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